The Chequers Bath

15 November 2022

 The 6-Step Method to Designing the Perfect Postcard

Illustrative, whimsical, and worthy of being keepsakes, postcards hold a certain charm that is unmatched by other personal items. And while you can always buy one at the store, the thought and love come nowhere near to designing one yourself.  Not only are postcards great for documenting your travels or even your daily life, but they’re also a unique way of keeping in touch during long-distance relationships with your family and friends.  Here’s how you can design the perfect postcard and spread joy all around: Postcard
  • Pick a Template!
Designing a postcard doesn’t mean you need to create one from scratch – seriously, it’s not worth those hours of details. Instead, start by picking a template from sources such as PostermyWall which have a large variety of card templates to choose from.  Once you have your design selected, it’s onto editing and customizations – areas in which PosterMyWall excels. With an easy-to-use interface, you can simply make as many personalizations as you want – all for free and without even thinking of hiring a graphic designer.  PostermyWall truly does let you create stunning postcards all while keeping that personal touch intact!
  • Be Purposeful with your Imagery 
Visuals play a key part when designing a postcard, especially if they’re themed! And to select the perfect postcard imagery, it’s important to understand the purpose and motivation behind it.  Is the postcard aiming to represent a specific city or country? Or perhaps it’s based on human rights activities, seasons, or national holidays. Whatever your theme, select a relevant image that is not only striking but also conveys the purpose. A rule of thumb for making your image stand out is to go beyond the norm – stay away from overused content and show a new facet to whatever you’re representing. In fact, once you’ve decided on an image, you can even go ahead and edit it with shadows, concentration, pigmentation, and the like to add more personality to it. And of course, complimenting color themes are your lifesavers! 
  • Don’t Take over the Whitespace
Sometimes, less is more, and that’s definitely the case with postcards. While your inner artist may want to add detail upon detail, postcards love their whitespace – and you should respect that!  Otherwise, you’re going to end up with a postcard that’s cluttered beyond comprehension. Not only will well-adjusted whitespace increase the aesthetic sensibilities of your postcard, but it will also help each individual element stand out more and truly fulfill its purpose.  Remember, visual beauty is what first catches the eye, and if your postcard is going to be a successful project, this is pretty much a necessary goal. 
  • Choose your Font with Care 
People often take fonts and typography lightly, adding on whichever looks best to them. However, your style of font can completely change the way your postcard looks – use script fonts to add a personalized touch or use serif to note down important details such as address and date.  While you can always choose to stick to a single font selection, combining types can add personality to your postcard, conveying each different section with more depth. But above all, remember to choose a font that’s easy to read – no point sending a postcard if the recipient can’t make it out! 
  • It’s all in the Printing!
At the end of the day, your postcard is all going to come down to how it feels in the hand. High-standard postcards that have been printed using quality materials will stand out, conveying to the user an image of luxury and care. And if you’re looking to add a different touch to your postcard, then you can always incorporate wax seals, block printing designs, or even embroidered silk embellishments for a truly unique look. 
  • Think about Size!
Size plays a significant part in how your postcard is received. While standard postcards stand at about 4 inches by 6 inches, supersized postcards are a thing – and they sure do help your postcard stand out!  Not only does a larger postcard allow for more detail – you can add a more expansive image, give more detail to your decorative markings, and of course, give the sender more space to write – but it also draws attention more quickly. Larger postcards are definitely an avenue worth exploring! So, if you’re looking to design the perfect postcard and are finding yourself to be a bit clueless, then these tips and tricks are your go-to guide. Just remember to bring your creativity to the design process so the end product is on  
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